Tourism Services

susan lee is a national tourism industry specialist with 20 years experience in product and business development in iconic regional destinations

From tourism strategies in greenfield locations, to product develpment in National Parks, we work with stakeholders across government and tourism industry to build, develop, grow and sell nature-based, eco and cultural tourism experiences. Our foundation focus is working with owners to develop commercially viable businesses, and tailoring our advice and support on each and every job. We work with investors and tourism operators wherever they are in their tourism journey, from start-up to established entities.

We bring both strategic awareness and strong operational knowledge from direct experience managing successful tourism businesses in Australia and overseas. Susan was Regional Tourism Manager in the Flinders Ranges and Outback SA, and worked in Tourism NT in roles responsible for destination marketing and leading industry projects, developing product and infrastructure on iconic drive routes with all tiers of government, community and industry.

We also work widely with Indigenous Corporations, communities and entrepreneurs investing in tourism for economic development and to support connection to on-country cultural activities and land management. We like to think big, and encourage our Aboriginal clients to participate beyond cultural output but in all of supply chain tourism opportunities to leverage Indigenous Procurement Policy opportunities.

CVC is one half of Tourism Infrastructure Advisory, a joint venture initiative with Martin Pike Director KSM and Susan Lee Director CVC. TIA facilitates investment into regional campgrounds and accommodation for landowners across Australia. Our job is to develop comprehensive strategies to secure stakeholder and financial support for tourism investment to the benefit of regional communities and landholders. We help build a business case for investment, assist with securing funding and oversee the project through to site activation. This includes product development to win contracts and start trading.

CVC Projects include:

5 Year Tourism Strategy 2022, Arabana Aboriginal Corporation
Statewide Stakeholder Engagement, SA Heritage Tourism Strategy 2020 - 2022 - SA Department of Environment and Water
Drovers' Encounter, Market Research, Product Development and Feasibility Analysis - Alinea Group/Light Regional Council 2020
Tourism and Visitor Services Action Plan, 2019 - 2022, Adelaide City Council
Minamurra Visitor Information Centre - Product Development and Feasibility, NSW National Parks & Wildlife Service
Indigenous Tourism Champions Program - Export Mentoring, IBA and Tourism Australia, 2012 - 2015
Kangaroo Island Wilderness Trail – Product development and strategic marketing, SA Department of Environment Water and Natural Resources
Business Plan and Export Marketing - Emu Run Tours, NT
Business Plan - Djilpin Arts & Tourism, Arnhemland NT
Hermannsburg Heritage Precinct, NT - Product Audit and Business Plan

Have you heard about our free tool?

Read more about it now, or just go right ahead and download...

This one is perfect if you have small or no budget and want to approach tourism infrastructure planning with a more strategic, sustainable, community development approach. Use this short quiz to assess your town, region or attraction to see the gaps that, if addressed, can increase your 'destination attractiveness' to visitors. A great tool for local government to review the '5As' of strong destinations within a region to prioritize investment. There's the free version, and then there's the 'fee' version, where CVC facilitates the audits, consolidates findings with market data, industry feedback and grant and funding opportunities.

Contact us to find out more or to make an enquiry.

Activating Attractions

With 181 million outbound visitor nights now directed at domestic options, activating attractions and regions just got a whole lot easier. But are you ready for greater demand?

Aboriginal Tourism Business Support

Got ideas for building a business, sharing Aboriginal culture, art and heritage in new ways? Are you an Aboriginal entrepreneur or investor looking to go mainstream? We've got you covered, with market feasibilities, coaching, business advisory and business cases for capital and grant funding.

Six Rivers Cultural Museum Business Plan

On the north coast of Tasmania, Tiagarra Aboriginal Cultural and Art Centre looks out over the sea and is a unique place to learn about first contact history, from a different perspective.

Regional Tourism Investment Strategy – PIRSA and RDAs

CVC facilitated 2 forums, one with government one with industry to explore and identify specific projects at various stages of development, from concept.

Indigenous Tourism Champions Program

Susan Lee mentors three indigenous businesses in NSW, QLD and NT under the ITCP program, a joint project of Tourism Australia and Indigenous Business Australia.

Minnamurra Rainforest Centre Product and Feasibility Assessment