Resources 

From the tourism business book, Booked Out! check out our small business worksheets on how to calculate occupancy, cost of goods and estimate future income

Booked Out! is for anyone new to tourism with no idea where to start. Full of myth busting tips, insights and guidance on how to market on a budget, partner and package and win bookings in this extremely competitive growth industry.

Want to stay up to date with the latest in regional tourism trends, practical tips, grants, deals, workshop dates and FREE resources? Here's where to sign up.

So you've heard of the grey nomads, but did you know there are at least five other self drive markets? Self drivers are often overlooked but bring vital cashflow to many regional businesses, especially in places with no airport access.

Understand all the factors that create a destination of choice. Take the first FREE step with our DIY Destination Audit Tool. Work out who your natural markets are and what they need to come, stay and play in your region, town, business or attraction. Conscious tourism for real human beings!

How is the Australian tourism industry structured? What are tourism sectors? Here's an introduction to the the five core sectors that make up this $AUD60 billion dollar a year industry.

Each Council is different and the tourism assets and attractions you have in your area will be different to the neighboring Council. One size does not fit all in your approach to attracting more visitors.

Marketing has become a nightmare for many small to medium business owners (SMEs) as the number of free graphic design tools, social media platforms and expert advice seems to double every year.

It is worthwhile for governments, local councils and investors to consider why the Self-Drive Market is good for your region.

With 181 million outbound visitor nights now directed at domestic options, activating attractions and regions just got a whole lot easier. But are you ready for greater demand?

There are common things indigenous clients say as they work through tourism business planning. If you are an aboriginal organization, family or person thinking about a tourism venture, here’s some classic things that many others have said and the kinds of responses I give.