Marketing Plan for Luxury Eco-Lodge

The owners of Gum Creek Station asked us to develop a marketing plan to help set marketing priorities and for the region’s latest addition; a new luxury eco-Lodge on a working station in the northern Flinders Ranges.

Being able to draw on experience in regional tourism marketing and in the self drive market so vital to outback destinations, Susan was able to access and apply visitor trends, quantify market value, review competition and establish clear marketing strategies in years 1-5 for the new product including positioning, packaging and selling a clear point of difference to group markets.

The marketing plan formed part of Gum Creek’s submission for the SA Tourism Commission and SA Tourism Industry Council Tourism Awards in 2013 for Best New Development.

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A selection of Case Studies below ...

Strategic Market Analysis - HomeStart

Clear Vision Consulting was engaged to undertake a regional market analysis for Homestart Finance, a wholly government owned affordable lender in SA.

Case Study Safework SA Communicating with Impact

When state legislation changed, SafeWork SA gained powers to work with small businesses in all industries not just as a regulator, but an educator. Susan worked with the internal Marketing team to plan industry engagement with the new Unit, targeting business owners across the state.

Regional Tourism Investment Strategy – PIRSA and RDAs

CVC facilitated 2 forums, one with government one with industry to explore and identify specific projects at various stages of development, from concept.

Marketing Tourism in National Parks

Across Australia, it’s topical for various Departments of Environment to look more closely at how to move from being nature conservationists, to contributing to the state economy via tourism visitation and spend.

Case Study Adelaide Council’s Groundbreaking Tourism Strategy

We crafted Adelaide City Council’s first Tourism and Visitor Services Action Plan, incorporating industry insights for a strategic approach. The Plan shapes Council’s role in collaborating with city operators, precincts, and attractions, and envisions Adelaide as a destination in its own right.

Tourism Export Marketing Plan

Needless to say, we get pretty excited about projects like this. This is Clear Vision Consulting heartland – tourism, outback region, export marketing…sheesh! Bring it on, we say. If you know us, you’ll be nodding. But it’s not all about us….

Case Study NRM Stakeholder Engagement

A case study on how we worked with Northern & Yorke Peninsula Natural Resource Management Board, tasked with engaging better with their diverse community of farmers, environmentalists, the general public and funders in a climate of reduced budgets and operational resources.

Case Study Indigenous Tourism Champions Program

Susan Lee mentored Indigenous businesses in NSW, QLD, and NT in the Indigenous Tourism Champions Program, a joint initiative by Tourism Australia and Indigenous Business Australia. Her guidance enhanced their operations, marketing, and product development, driving significant growth and success.

Marketing Plan for Luxury Eco-Lodge

The owners of Gum Creek Station asked us to develop a marketing plan to help set marketing priorities and for the region’s latest addition; a new luxury eco-Lodge on a working station in the northern Flinders Ranges.

Communications Plan – Outback Communities Authority

The Outback Communities Authority (OCA) is akin to a local government responsible for an area about half the size of SA. The OCA Board engaged Clear Vision Consulting to develop a Communications Plan and implement actions.

Contact us, call Susan Lee

0466 090 600