Marketing & Communications

With so much focus on social media it's beneficial to pause and really look at what your organisation is doing and why?

Depending on your business or organisational challenges you may need to do more promotion, or focus on stronger market positioning and product development. If you are a government or grant funded NFP and even if you don't rely on 'sales' to generate income you can benefit from marketing and communications to show your stakeholders the benefit of your work in the community.

How do you know if you need marketing?

Market conditions change all the time; new governments, new policies and funding priorities, whether you are in private sector, disability, arts, tourism or Indigenous sectors. Often technology or competition disrupt the best laid plans, so you must be on your toes and respond to changing market conditions. As the manager, or owner it's imperative you must act to find new products and markets or risk your business viability.

Your board or management team may be asking:

How will we communicate this change?
Where do we sit in market now and how do these changes affect us?
Should we be worried?
What direction should we take?
Which market and service is our priority in the next 2-3 years, and how are we going to rearrange our messaging around this?
How can we communicate this to customers and bring our team on this journey?

We work alongside Marketing Managers to build practical marketing plans and strategies that people can integrate into their day to day work. Or we can develop them for you if you dont have a marketing role, and be your in-house mrketing manager for a short term (up to 6 months) to help lay down new habits and processes for your team.

OUR SERVICES

Marketing Plans - we workshop your 'current state' with your team, understand your marketing goals, do essential research and consultation, and develop recommendations in the 4Ps: Price, Product, Position and Promotion.
Stakeholder Engagement - internal and external to your organsations in the form of workshops, surveys, forums and print materials for example
Competitive Analysis for market positioning and sustainable revenue
Strategy - high level dirctional document to determine your priorities over 2-3 years
Professional writing and communication - copy writing for websites, capability profiles, grant and award submissions.
Branding Storytelling (content planning/copywriting) for social media
In-house Marketing Manager

CVC has worked with clients such as:

Lifeline Country to Coast (Broken Hill and Outback SA) Strategic Marketing Plan
SafeWork SA, Communications and Media Plan, for the Regulator's new industry outreach program
HomeStart Finance, Regional Market Analysis for future investment
City of Onkaparinga - Event Review and Strategy
Bedford Group, Market Demand analysis in regional SA for commercial laundry services
Outback Communities Authority, Communications and new Brand Strategy implementation
Minda Inc ( disability NFP) Website scoping strategy, market research and customer journey mapping
City of Adelaide, Tourism Marketing Action Plan and Stakeholder Engagement
Illminart Stories in Light ( arts tech company) Marketing Strategy, coaching and business development
Emu Run Tours, Tourism Export Marketing Plan
and others.