Indigenous Tourism Champions Program


Susan Lee mentors three indigenous businesses in NSW, QLD and NT under the ITCP program, a joint project of Tourism Australia and Indigenous Business Australia.

We regularly travel interstate to work with indigenous business owners in different phases of their business growth; some are start-up, some are established and need help refining export strategies. Some are developing new products. Susan helps with operations, marketing and pricing, packaging, understanding the industry supply chain and product development.

Clients are:

  • Maruku Arts at Yulara  (nr Uluru Kata Tjuta National Park, NT). Owned by traditional owners and artists across the APY lands, Maruku provides Anangu artists with income from sales of punu (woodwork) and dot paintings. Now they export dot-painting workshops to conference groups and attending ATE for the second time in 2014.
  • Walkabout Cultural Adventures in Cape Yorke QLD. Ranked 5 out of 15 top things to do in the Daintree on Trip Advisor, people can’t get enough of Juan Walker’s relaxed 4WD nature based adventures up the coast from Cairns to Mossman and Pt Douglas. No boring history lectures here. He’s pictured above.
  • Tribal Warrior Association, Sydney, NSW. Tribal Warrior offer cultural cruises and special event charter cruises on Sydney Harbour and are working with us to streamline proactive marketing and new product development.
  • Ngaran Ngaran, Narooma NSW. Dwayne Bannon offers a full cultural immersion experience on the southern NSW coast, targeting education and university groups from Sydney, Canberra and Melbourne.


Contact us to find out more or to make an enquiry


A selection of Case Studies below ...

Contact us, call Susan Lee

0466 090 600