Communications Strategy and Media – SafeWork

SafeWork SA has long been perceived as a regulator, and the educator function often overlooked by the small and medium businesses market.

Susan was contracted to assist the Business Advisory team to develop a comprehensive 3 year Communications Strategy targeting the small business owner across all sectors in SA. The work included developing a brief for an external media campaign, and project managing the production of Simple Steps to Safety videos aimed at SMEs, due for online release in July 2017.

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A selection of Case Studies are listed below ...

Strategic Market Analysis - HomeStart

Clear Vision Consulting was engaged to undertake a regional market analysis for Homestart Finance, a wholly government owned affordable lender in SA.

Communications Strategy and Media – SafeWork

SafeWork SA has long been perceived as a regulator, and the educator function often overlooked by the small and medium businesses market.

Regional Tourism Investment Strategy – PIRSA and RDAs

CVC facilitated 2 forums, one with government one with industry to explore and identify specific projects at various stages of development, from concept.

Business Advisor – Indigenous Professional Services

IPS is an indigenous owned management consulting firm based in WA, with a national footprint.

Marketing Tourism in National Parks

Across Australia, it’s topical for various Departments of Environment to look more closely at how to move from being nature conservationists, to contributing to the state economy via tourism visitation and spend.

Authentic Adelaide Experiences

The brief: Develop a 2020 Tourism Action Plan with stakeholder input that outlines Council’s role with the city operators and visitors, and recognises the Capital City be positioned as a destination in it’s own right, not just a gateway to regional SA.

Tourism Export Marketing Plan

Needless to say, we get pretty excited about projects like this. This is Clear Vision Consulting heartland – tourism, outback region, export marketing…sheesh! Bring it on, we say. If you know us, you’ll be nodding. But it’s not all about us….

Stakeholder Engagement, Naturally!

The Northern & Yorke Natural Resource Management Board faced a dilemma common in regional peak body organisations: How do we do engage with new stakeholders with fewer resources?

Indigenous Tourism Champions Program

Susan Lee mentors three indigenous businesses in NSW, QLD and NT under the ITCP program, a joint project of Tourism Australia and Indigenous Business Australia.

Marketing Plan for Luxury Eco-Lodge

The owners of Gum Creek Station asked us to develop a marketing plan to help set marketing priorities and for the region’s latest addition; a new luxury eco-Lodge on a working station in the northern Flinders Ranges.

Communications Plan – Outback Communities Authority

The Outback Communities Authority (OCA) is akin to a local government responsible for an area about half the size of SA. The OCA Board engaged Clear Vision Consulting to develop a Communications Plan and implement actions.

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