Case Study Indigenous Tourism Champions Program

mentoring indigenous tourism business for export

client - tourism australia and Indigenous Business Australia 2012 - 2015

Susan Lee, through the Indigenous Tourism Champions Program (ITCP)—a collaboration between Tourism Australia and Indigenous Business Australia—mentored Indigenous businesses across NSW, QLD, and NT, supporting them through various stages of growth. Susan’s expertise spans tourism operations, marketing, pricing, packaging, and product development, helping these businesses enhance their offerings and strategies.

Clients:

Maruku Arts, Yulara, NT: Owned by traditional Anangu artists from the APY Lands, Maruku Arts sells woodwork and dot paintings and Susan assisted with expanding their product range, including offering dot-painting workshops for conference groups. Maruku Arts attending ATE regulalry now.

Walkabout Cultural Adventures, Cape York, QLD: Ranked 5th on Trip Advisor's top things to do in the Daintree, Juan Walker offers unique 4WD nature-based tours from Cairns to Mossman and Port Douglas. Susan supported Juan in refining his export strategies and product development.

Tribal Warrior Association, Sydney, NSW: Specializing in cultural and event charter cruises on Sydney Harbour, Tribal Warrior worked with Susan to enhance their marketing and develop new products.

Ngaran Ngaran, Narooma, NSW: Dwayne Bannon offers immersive cultural experiences targeting education and university groups from Sydney, Canberra, and Melbourne. Susan aided in refining their operational strategies and product offerings.

Through tailored support, Susan Lee is empowering these businesses to elevate their presence and impact within the tourism industry.

Contact us to find out more or to make an enquiry

A selection of Case Studies below ...

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Contact us, call Susan Lee

0466 090 600