Illuminart Stories in Light

CASE STUDY - MARKETING PLAN aND IN-HOUSE SUPPORT

Illuminart Stories in Light is an award-winning Australian arts tech company known for its groundbreaking work in architectural lighting, events, installations, and popular silo light art trails in regional South Australia. Blending tourism, storytelling, arts, and technology, Illuminart has become a leader in creating transformative experiences through light.

With a team dispersed across four states, Illuminart delivers technical project management and creative production services nationwide. As the company prepared for significant growth, Founder and Creative Director Cindi Drennan engaged Clear Vision Consulting (CVC) to create a Marketing Plan that could be seamlessly implemented by the operations team.

CVC conducted an online workshop, gathered customer feedback, and reviewed the business development process. Susan Lee, CVC's founder, then stepped in to refine Illuminart's marketing messaging, branding, and communications. She also coached the team and worked in-house on business development and using marketing KPIs to assess the effectiveness of their efforts.

This collaboration equipped Illuminart with the strategies needed to navigate their growth phase successfully and independently manage their marketing using existing systems.

See more about this fantastic company here: https://illuminart.com.au/

Contact us for a free 30 minute strategy session to discuss your marketing, anywhere in Australia.

Adelaide City Council Tourism Action Plan

Adelaide City Council are developing a new Tourism Action Plan to achieve their targets by 2020. Yours truly at CVC are onboard to help bring it together with good buddy Becky Hirst at BH Consulting.

Activating Attractions

With 181 million outbound visitor nights now directed at domestic options, activating attractions and regions just got a whole lot easier. But are you ready for greater demand?

Lessons from the Road: Pt 1 Indigenous Tourism Start Ups

There are common things indigenous clients say as they work through tourism business planning. If you are an aboriginal organization, family or person thinking about a tourism venture, here’s some classic things that many others have said and the kinds of responses I give.

Lessons from the Road: Pt 2 Indigenous Tourism Start Ups

This is part two of a previous blog looking at the common challenges in indigenous tourism start ups. From numerous conversations, clients, experience on working groups and national advisory boards here’s a collection of regular challenges and common thinking that comes up in this sector – from the client.

4 Must Have B2B Marketing Tools for Small Business

Marketing has become a nightmare for many small to medium business owners (SMEs) as the number of free graphic design tools, social media platforms and expert advice seems to double every year.

5 Tourism Tips for Local Government

Each Council is different and the tourism assets and attractions you have in your area will be different to the neighboring Council. One size does not fit all in your approach to attracting more visitors.

Illuminart Stories in Light

CASE STUDY - MARKETING PLAN aND IN-HOUSE SUPPORT

Contact us, call Susan Lee

0466 090 600