Business & Product Reviews

When established organisations and businesses are at a turning point, often it’s time to review the current state of play before making the next move.

This includes growth priorities, consolidation, budget saving measures, getting the most out of current investments in people and capital. Often managers and business owners want to revisit past and current projects , hear what others have to say and be helped refocus on priorities going forward.

Recent projects include:

Accreditation Program Review for the SA Tourism Industry Council

In the midst of a restructure and the engagement of a new General Manager, Susan was asked to review the role of the National Tourism Accreditation Program in SATIC’s business. Sue reviewed procedures and links across the business, required upgrades and the core value proposition of a national tourism Accreditation program to tourism industry. Susan presented to the Board and made around 15 recommendations most which have were endorsed and are already implemented or underway.

Tourism Experience Product Review for Hermannsburg Historic Precinct, NT

The iconic Hermannsburg Historic Precinct is 130 kms west of Alice Springs in a peaceful indigenous community and visited by around 12,000 self-drivers each season. We worked with stakeholders to walk around the attraction and see it through a visitor’s eyes, assessing the experience on the entrance, engagement, emotional experience and other aspect – this is called the ‘5 E’ approach, and useful for facilitating stakeholders to actively identify issues and set priorities together.

A Strategic Review for the SA Learning Centre (the training division at Minda SA)

We worked with staff and management at Minda Incorporated to understand the internal dynamics review financial performance of the SA Learning Centre. We undertook detailed market and product analysis on price and costs to operate and made recommendations to the Minda Board for the strategic realignment of priorities in the training organisation to become more competitive and cost effective.

Contact us to find out more or to make an enquiry

A selection of Case Studies below ...

Examples of projects in business planning, nature based tourism, stakeholder engagement, Indigenous business development, strategic marketing and regional projects. Booked Out How to Start and Grow a Successful Tourism Business

Strategic Market Analysis - HomeStart

Clear Vision Consulting was engaged to undertake a regional market analysis for Homestart Finance, a wholly government owned affordable lender in SA.

Case Study Safework SA Communicating with Impact

When state legislation changed, SafeWork SA gained powers to work with small businesses in all industries not just as a regulator, but an educator. Susan worked with the internal Marketing team to plan industry engagement with the new Unit, targeting business owners across the state.

Regional Tourism Investment Strategy – PIRSA and RDAs

CVC facilitated 2 forums, one with government one with industry to explore and identify specific projects at various stages of development, from concept.

Business & Product Reviews

When established organisations and businesses are at a turning point, often it’s time to review the current state of play before making the next move.This includes growth priorities, consolidation, budget saving measures, getting the most out of current investments in people and capital.

Marketing Tourism in National Parks

Across Australia, it’s topical for various Departments of Environment to look more closely at how to move from being nature conservationists, to contributing to the state economy via tourism visitation and spend.

Case Study Adelaide Council’s Groundbreaking Tourism Strategy

We crafted Adelaide City Council’s first Tourism and Visitor Services Action Plan, incorporating industry insights for a strategic approach. The Plan shapes Council’s role in collaborating with city operators, precincts, and attractions, and envisions Adelaide as a destination in its own right.

Tourism Export Marketing Plan

Needless to say, we get pretty excited about projects like this. This is Clear Vision Consulting heartland – tourism, outback region, export marketing…sheesh! Bring it on, we say. If you know us, you’ll be nodding. But it’s not all about us….

Case Study NRM Stakeholder Engagement

A case study on how we worked with Northern & Yorke Peninsula Natural Resource Management Board, tasked with engaging better with their diverse community of farmers, environmentalists, the general public and funders in a climate of reduced budgets and operational resources.

Case Study Indigenous Tourism Champions Program

Susan Lee mentored Indigenous businesses in NSW, QLD, and NT in the Indigenous Tourism Champions Program, a joint initiative by Tourism Australia and Indigenous Business Australia. Her guidance enhanced their operations, marketing, and product development, driving significant growth and success.

Marketing Plan for Luxury Eco-Lodge

The owners of Gum Creek Station asked us to develop a marketing plan to help set marketing priorities and for the region’s latest addition; a new luxury eco-Lodge on a working station in the northern Flinders Ranges.

Communications Plan – Outback Communities Authority

The Outback Communities Authority (OCA) is akin to a local government responsible for an area about half the size of SA. The OCA Board engaged Clear Vision Consulting to develop a Communications Plan and implement actions.

Business Reviews – NT specialists

We specialise in Northern Territory business growth. We’ve been delivering Business Overviews, Business and Marketing Plans in the NT for many years. Susan Lee has lived and worked across the NT since 2004 with clients in tourism and hospitality, retail, arts, financial services and more.

Contact us, call Susan Lee

0466 090 600