From Paddocks to Profits: Leveraging FarmerStays for Your Farm Stay Business

Starting a farm stay business in Australia offers a unique opportunity to combine the charm of rural life with the ever-growing tourism industry. As someone from a farming background, you likely already possess the authenticity at the heart of what makes an Australian farm stay experience special. However, understanding the tourism market and effectively promoting your business requires a different set of skills and knowledge. This is where can be an invaluable resource for you.

Why Choose is a marketing platform dedicated to showcasing farm stay accommodations across Australia. There are a few around, but FarmerStays is Australian owned and growing an Instagram following, fast. They focus on eco and sustainable farms and work with members to build their tourism capacity while delivering bookings.  It connects farmers looking to diversify their income with tourists eager to experience life on a farm. Here’s how FarmerStays can help you reach a broader audience and unlock the power of distribution:

  1. User-Friendly Listing Process: Creating a listing on is straightforward. The platform guides you through each step, ensuring your property is showcased in the best light. High-quality photos, detailed descriptions, and highlighting unique features of your farm will attract potential guests.
  2. Targeted Marketing: focuses on a niche market—tourists specifically looking for farm stay experiences. This targeted approach means your listing is more likely to be seen by individuals who are genuinely interested in what you offer.
  3. Support and Resources: The platform provides various resources to help you optimize your listing and improve your visibility. From tips on taking professional photos to advice on writing compelling descriptions, is committed to helping you succeed.
  4. Community and Networking: Joining connects you with a community of like-minded farm stay owners. Networking with others in the industry can provide valuable insights and support as you grow your business.

Get the Help You Need

Transitioning to a tourism business might seem daunting, but you don’t have to do it alone. If you need more in-depth guidance, consider exploring additional resources and support systems available to you.

Booked Out! How to Start and Grow a Successful Regional Tourism Business

My book, Booked Out! How to Start and Grow a Successful Regional Tourism Business, is an essential guide for new regional business owners serious about making money from tourism. Here’s what you’ll find inside:

  • Comprehensive Business Planning: Learn how to create a robust business plan tailored to the unique aspects of a farm stay.
  • Marketing Strategies: Discover effective marketing techniques to attract and retain guests, including online and offline strategies, getting direct and indirect bookings, how to tap into vast marketing support available.
  • Operational Tips: Gain insights into the day-to-day operations of running a farm stay, from guest management to maintaining your property.
  • Financial Management: Understand the financial aspects, including pricing strategies, managing expenses, and maximizing profits.

Consulting Services at CVC Clear Vision Consulting

Working with a qualified industry advisor on an issue is the fastest way to get resolution and develop new skills. Whether you need help with setting up your business, strategic planning, making a business case, or overcoming the overwhelm, I offer tailored support and solutions to meet your needs. Here’s how consulting can benefit you:

  • One-on-One Coaching: Receive individual attention and customized advice based on your unique situation.
  • Actionable Plans: Get practical, actionable plans to implement and grow your business effectively particularly in marketing and business growth and development.
  • Continuous Support: Benefit from ongoing support and guidance as you navigate the tourism industry, access to my networks of professionals, and advocacy on your behalf.
  • The Tourism Business Adviser Program: One on one support where you work with me to get your tourism business up and running, built on solid foundations and implemented booking strategies.

Take the Next Step

Your farm stay business has the potential to offer guests an unforgettable experience while providing you with a lucrative and fulfilling venture. Utilize to get started and ensure your business stands out in the market. Equip yourself with the knowledge and strategies from Booked Out! and consider getting support from us here at Clear Vision Consulting to maximize your success .

Ready to transform your farm into a thriving farm stay? Visit, grab your copy of Booked Out! online here and reach out for tourism consulting services today.

Join Susan's network on Linked In where she writes about tourism trends, shares industry information and publishes articles. Many agritourism business growth strategies are covered in more detailed in Susan's book Booked Out! How to Start and Grow A Successful Regional Tourism Business.

Contact us, call Susan Lee

0466 090 600