Discussion Paper – Adelaide City Council Tourism Action Plan

Adelaide City Council are developing a new Tourism Action Plan to achieve their targets by 2020.

Yours truly at CVC are onboard to help bring it together with good buddy Becky Hirst at BH Consulting. We’ve just finished the Discussion Paper and you can download it here, or just read on for a brief update of the project.

From January through to April 2016 we are working with the tourism team at Adelaide City Council to help them define their role in delivering authentic Adelaide Experiences to visitors to the capital city. We are holding roundtables with SA government and tourism industry stakeholders to rethink how best to collaborate and implement practical and bold new ways to improve visitor nights and experiences of SA’s capital city. What is an authentic ‘Adelaide Experience’, and who are Adelaide’s target markets? How can Adelaide City Council work with other metro Councils to improve how we promote their attractions and link visitors more easily out into regions?

Download the ACC Tourism Discussion Paper – Getting Adelaide Ready

Adelaide City Council Tourism Action Plan

Adelaide City Council are developing a new Tourism Action Plan to achieve their targets by 2020. Yours truly at CVC are onboard to help bring it together with good buddy Becky Hirst at BH Consulting.

Activating Attractions

With 181 million outbound visitor nights now directed at domestic options, activating attractions and regions just got a whole lot easier. But are you ready for greater demand?

Lessons from the Road: Pt 1 Indigenous Tourism Start Ups

There are common things indigenous clients say as they work through tourism business planning. If you are an aboriginal organization, family or person thinking about a tourism venture, here’s some classic things that many others have said and the kinds of responses I give.

Lessons from the Road: Pt 2 Indigenous Tourism Start Ups

This is part two of a previous blog looking at the common challenges in indigenous tourism start ups. From numerous conversations, clients, experience on working groups and national advisory boards here’s a collection of regular challenges and common thinking that comes up in this sector – from the client.

4 Must Have B2B Marketing Tools for Small Business

Marketing has become a nightmare for many small to medium business owners (SMEs) as the number of free graphic design tools, social media platforms and expert advice seems to double every year.

5 Tourism Tips for Local Government

Each Council is different and the tourism assets and attractions you have in your area will be different to the neighboring Council. One size does not fit all in your approach to attracting more visitors.

Discussion Paper – Adelaide City Council Tourism Action Plan

Adelaide City Council are developing a new Tourism Action Plan to achieve their targets by 2020.

Contact us, call Susan Lee

0466 090 600