CLEAR VISION BLOG
You won’t find us espousing management textbook theory here, promise. This blog is about things we’ve seen and learnt over the years, practical tips and the growing pains and gains of managing and growing a business in the modern world.
Understand all the factors that create a destination of choice. Take the first FREE step with our DIY Destination Audit Tool. Work out who your natural markets are and what they need to come, stay and play in your region, town, business or attraction. Conscious tourism for real human beings!
With 181 million outbound visitor nights now directed at domestic options, activating attractions and regions just got a whole lot easier. But are you ready for greater demand?
4 Reasons why the Self-Drive Market is good for your Region
It is worthwhile for governments, local councils and investors to consider why the Self-Drive Market is good for your region.
5 Tourism Tips for Local Government
Each Council is different and the tourism assets and attractions you have in your area will be different to the neighboring Council. One size does not fit all in your approach to attracting more visitors.
Marketing Tourism in National Parks
Across Australia, it’s topical for various Departments of Environment to look more closely at how to move from being nature conservationists, to contributing to the state economy via tourism visitation and spend.
Aboriginal Tourism Business Support
Got ideas for building a business, sharing Aboriginal culture, art and heritage in new ways? Are you an Aboriginal entrepreneur or investor looking to go mainstream? We've got you covered, with market feasibilities, coaching, business advisory and business cases for capital and grant funding.
Tourism Experience Experience Audits
Today’s global traveller wants immersive, authentic experiences and will pay good money. Gone are the days of ‘rough enough is good enough’ in today’s connected world. Don’t wait for bad Trip Advisor reviews.
Minnamurra Rainforest Centre Product and Feasibility Assessment
NSW National Parks asked us to work with their upgrade team, to re-think the experiences on offer in and around a newly designed Visitor Information Centre. The aims: to attract and retain a growing number of vistors from south western Sydney into the Illawarra region, and improve cost recovery levels.
Adelaide City Council Tourism Action Plan
Adelaide City Council are developing a new Tourism Action Plan to achieve their targets by 2020. Yours truly at CVC are onboard to help bring it together with good buddy Becky Hirst at BH Consulting.
4 Must Have B2B Marketing Tools for Small Business
Marketing has become a nightmare for many small to medium business owners (SMEs) as the number of free graphic design tools, social media platforms and expert advice seems to double every year.
Lessons from the Road: Pt 1 Indigenous Tourism Start Ups
There are common things indigenous clients say as they work through tourism business planning. If you are an aboriginal organization, family or person thinking about a tourism venture, here’s some classic things that many others have said and the kinds of responses I give.
Free business consultation for all new newsletter subscribers
Are you, or do you know someone, that is starting up, restructuring, growing or re-branding a business? Sign up for a free business consultation.
Business & Product Reviews
When established organisations and businesses are at a turning point, often it’s time to review the current state of play before making the next move.This includes growth priorities, consolidation, budget saving measures, getting the most out of current investments in people and capital.
Communications Strategy and Media – SafeWork
SafeWork SA has long been perceived as a regulator, and the educator function often overlooked by the small and medium businesses market.
Contact us, call Susan Lee