ARTICLES

Tourism Articles

Package like a pro. The benefits and basics of tourism packaging

Creating travel packages can be a powerful growth strategy for your tourism business, whether you're a winery, attraction, accommodation provider, or tour operator. Travel packages can enhance customer experiences, increase customer spend, and extend the length of their stay. Here we'll explore the broader industry structure and how packaging can generate more bookings.

From Paddocks to Profits: Leveraging FarmerStays for Your Farm Stay Business

FarmerStays.com is a marketing platform dedicated to showcasing farm stay accommodations across Australia. It connects farmers looking to diversify their income with tourists eager to experience life on a farm. Here’s how FarmerStays can help you reach a broader audience

Agritourism in Australia - From the Outback to Your Backyard

If you’re scratching your head wondering what agritourism actually means in the Aussie context, you’re not alone. Let’s dig into what agritourism is all about and look at some fantastic examples right here in our sunburnt country.

Agritourism in Australia - From the Outback to Your Backyard

Global Agritourism Strategies to Boost Aussie Farm Businesses

Here are three of the best agritourism strategies from around the globe that can give your Australian farm a fresh boost.

Global Agritourism Strategies to Boost Aussie Farm Businesses

Overcoming Common Challenges in Australian Agritourism

Starting an agritourism business can be as challenging as wrestling a sheep, but fear not—we’ve got some tips to help you navigate the rough patches. Here are some common challenges new agritourism businesses face and how to overcome them.

Overcoming Common Challenges in Australian Agritourism

From Farm to Fortune Boosting Sales with Agritourism

Ever wondered how agritourism can turn your farm into a goldmine? Well, wonder no more! Here’s how embracing agritourism can help you make higher-yield sales and transform your farm into a must-visit destination.

From Farm to Fortune Boosting Sales with Agritourism

AI-Enhanced Road Trips: Personalized Itineraries and Family Fun

Explore how AI tools revolutionize tourism marketing with tailored travel itineraries. Enhance road trips, engage the whole family, and boost visitor satisfaction with personalized experiences. Perfect for tourism professionals.

Tourism and AI - The Benefits for Regional Visitor Servicing

Artificial intelligence, or Ai, has the potential to revolutionize regional tourism visitor servicing in various ways. Here are some applications, challenges, benefits, and risks associated with the integration of Ai in Australian regional visitor servicing.

Tourism and AI - The Benefits for Regional Visitor Servicing

The Hero's Journey Stages of Starting and Running your Tourism Business

Have you ever watched a movie and thought, "There's just gonna be one more thing that happens to the main character, that can't be the end...." The ‘Hero’s Journey’ concept was developed by the American scholar Joseph Campbell. We've adapted the Hero's Journey idea, to the common stages of starting and growing a successful business, a journey every business owner can relate to.

2024 Year of Incidental Travel

This summer instead of slow tourism, I'm crowning 2024 the Year of Incidental Tourism; the travel fun you have without planning it. But if you don't plan, how do you know what is on offer in a new place? If you plan, how do you avoid killing spontaneity? James Cook University studied incidental tourism and the role of the film industry so there's more than meets the eye ...

8 ways to support your regional tourism industry to grow

If you work with tourism operators in an economic development role, often you are the single strongest asset in your region. You may think, 'I'm just a pebble in the ocean', but even if you have no budget, there are many things you can do to strengthen the confidence of your industry. Here are eight.

Pricing

One of the most common issues business face when launching a new product, is the question of what to charge? Here's some things to consider about pricing in your business if you are trying to get a new service or product to market.

What is a booking system vs a reservation system

There are two types of bookings. Most people in tourism start with direct bookings and quickly more to third party.

More common misperceptions about what running a regional tourism business is really like

Starting and running a small business can be exhausting, terrifying and exciting. When moving from a hobby to a business it's important to be patient and work through challenges.

What is running a regional tourism business really like?

Are you wondering what is running a regional tourism business is really like? It sure is not easy! Here are two common misconceptions about establishing and operating a regional tourism business.

Choosing a business name and why it matters in tourism

Two of the first decisions business owners make is what is my business structure and what makes a good business name? You may start early with a name and play around with it for awhile, before you settle on it which is a good thing as there are some things you need to consider.

Five First Steps to Starting a Tourism Business

What are the basic steps to getting started as a regional tourism business? The first steps to starting a new tourism venture are the hardest because chances are you will be doing it on your own. Here are the basic steps to getting started as a regional tourism business

Tourism success - let's bust some myths

Being big to be ‘successful’ is just one of the myths about what it takes to be successful in tourism. But success does not mean the same thing to everyone. It helps to decide early what success looks like for you.

Tourism success - let's bust some myths

Getting Started in Regional Tourism

Getting started in regional tourism business is complicated by a myriad of other factors. So, what do new tourism entrepreneurs need starting out and where should they invest their energy?

The Age of Region - why regions and regional boom time

Is there any opportunity for farm-based business and agritourism in Australia's regional tourism?

Five Sectors Powering the Tourism Industry

How is the Australian tourism industry structured? What are tourism sectors? Here's an introduction to the the five core sectors that make up this $AUD60 billion dollar a year industry.

4 Reasons why the Self-Drive Market is good for your Region

It is worthwhile for governments, local councils and investors to consider why the Self-Drive Market is good for your region.

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