Adelaide's Mindshift Escape Rooms Business Case for Finance
An escape room is a room you want to get out of - but, like, for fun! This is an entertainment business concept that's massive in the US and Europe and growing in Australia, but still fairly new to most.
Mindshift Escape Rooms is a bespoke, steam-punk themed 'experience' from entrance to exit. Each room has it's own theme and mystery puzzles providing fun and fast paced entertainment, perfect for gamers, couples, corporate, family or friend groups.
Escape rooms are a game for the mind focusing on skill, creativity and teamwork. With only 1 hour on the clock you’re locked in a room and must work together to find hidden objects, solve puzzles and figure out the clues to unravel the mystery and free yourselves before the time runs out.
Through our ongoing relationship with Indigenous Business Australia, Susan was contracted to assess MIndshift's business plan, estimated forecast revenue and start up costs for a new escape room in Adelaide.
But to get the business doors open by this upcoming summer season, the owners needed to determine how to spend marketing budget to attract millenials and corporate groups for best effect, which were the priority capital works needs and how to partner with SA Tourism Commission, media and PR as well as hotels and industry.
With a demonstrable business case, finance was approved with a lender and Mindshift Escaperooms is set to open in late 2018 - a new tourism product for the Adelaide CBD industry!
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Contact us to find out more about making a case for finance and revenue forecasting
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Communications Strategy and Media – SafeWork
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Business Advisor – Indigenous Professional Services
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Authentic Adelaide Experiences
Tourism Export Marketing Plan
Stakeholder Engagement, Naturally!
Indigenous Tourism Champions Program
Marketing Plan for Luxury Eco-Lodge
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